Design & Creative Strategy
The Renée Grace logo is simplistic in nature with a nod to a vintage Art Deco style. This compliments the brand’s focus on the raw beauty and elegance of women (and the dresses they are featured in!).
In collaboration with Engaged Creative
Photography by Chloe May
A modern take on classic elegance — Along with the primary logo we developed a monogram to complement the aesthetic of the brand’s new look. Monograms are a versatile design asset as they effectively translate your brand voice even in smaller spaces!
An extension from the SS19, this set of visuals is an example of the secondary branding suite application for SHEIKE’s Spring Racing Injection.
Invitation design for Christopher & Victoria’s destination wedding in Greece. Printed on Mohawk Superfine stock with traditional gold foil.
Manticore Projects is a specialised team offering a turnkey development service that is second to none.
Packaging re-design for renowned Australian fashion label, alice McCALL. Working closely with Alice, we refreshed the original white and gold packaging to a suite of luxury shop bags and Pantone matched tissue paper in four colours + branded boxes and blind embossed logo stickers.
Produced by New Directions Packaging.
Property branding suite and marketing assets for Manticore Projects
Website design
Branding identity design for Melbourne based fashion label, MISHA.
The suite included logo design, SALE assets, marketing asset templates for EDMs, social, website & digital ads and more!
Menu Design featuring florals by Isobel James for Tink & Drew’s wedding. Printed on uncoated eco stock.
Branding design for luxury property development, ‘Oak’ located in Bowral NSW.
Safari Collection Fall ‘19 Lookbook layout design
Greta Eckrodt photographed by Amie Milne
Stylist: Emma Kalfus
Makeup: Jasmine Abdallaoui
Jewellery: Alighieri Jewellery
A book which explores how contemporary media —particularly teen genre films — over the last 30 years have enforced the stereotype of filler word users as spoiled, unintelligent adolescent females.
Formatted in an unconventional way, this project is an experiment into simplifying the delivery of dense academic texts which can be difficult to absorb.
Branding identity suite for Sydney based company, HSC Security.
Packaging re-design for alice McCALL. Custom Pantone matched bags and tissue paper.
Custom monogram design for Christopher & Victoria’s engagement and wedding suite.
Welcome email design for subscribers of ‘Oak Bowral’ – a set of luxury residences located in the Southern Highlands, NSW.
Boil – a spread from a conceptual cook book designed for the International Society of Typographic Designers. Focusing on eggs as a content restraint, I explored ways of cooking them as well as ‘How to Draw the Perfect Egg Curve‘ amongst other egg related concepts.
Spring has well and truly arrived at SHEIKE this September!
To launch the new campaign, I worked with the SHEIKE team on a collection identity and roll out directive.
We were challenged with the need for an adaptive brand language that could speak to the event packed season of spring racing & social events. The end product was a dynamic identity paired with an extensive colour palette and secondary typography system to launch the Spring Racing injection.
The directive provides a guide for the collection look & feel, marketing asset templates for social and website, applications of typography, image treatment, colour as well as in-store signage.
Photographer/Director: Steven Chee
Stylist: Charlotte Stokes
Models: Rae Rodriguez, Bri Chen, Amelia Zerbe, Tiahnee Skrijel, Jasmyn Palombo
Makeup: Ania Milczarczyk
Hair: Kyye Reed
Production: Hayley Oneil
Art Direction: Sarah Levey & Nadia Raicevich
Clueless double page spread from Like, As We Know It – A book which explores how contemporary media —particularly teen genre films — over the last 30 years have enforced the stereotype of filler word users as spoiled, unintelligent adolescent females.
Formatted in an unconventional way, this project is an experiment into simplifying the delivery of dense academic texts which can be difficult to absorb.
Concertina infographic tracking the use of filler words in the Clueless (1995) movie script.
